As the legal cannabis industry matures in Colorado and Washington, with propositions on several other states' ballots pending this November, what was once taboo is now big business. But as the market emerges from the legal gray area of medical into commercial, so too comes a host of intellectual property concerns that cannabis start-ups must take into consideration. What may have gone unnoticed when things remained under the radar, is now fair game for infringement actions. The solution: proactive consultation, original branding, proper trademark searches and registration. Read more here: http://www.thedenverchannel.com/news/local-news/hershey-settles-trademark-infringement-lawsuit-with-colorado-edible-pot-company10162014