Remember to Think Before You Canna-Brand

See the latest fallout from choosing a cannabis brand that too-closely matches an existing non-canna trademark:

While we can't say that the replacement brand was much of an improvement ('pot shop' is descriptive and therefore difficult to protect), at least they are straying from the well-worn industry brand tropes (stash, green, canna, kind, etc.).  In this case, re-branding was the responsible choice, and should serve this company better in the long run.  A reminder not to get too attached to your weak trademarks.